2021 WHIRC Symposium overview


WHIRC would like to thank all our customers, dealers, manufacturers and peers that attended our 11th annual Partner Symposium, which was held at Mystic Lake Casino Hotel in Prior Lake on Thursday, September 30.

If you couldn’t join us this year, here’s what you missed…

This year’s event focused on the theme Here When You Need Us. One of the highlights of this day-long event was a four-person Dealer Panel, which gave guests the opportunity to discuss issues they are having with their own businesses, including supply shortages. Our panel of industry peers offered strategies to overcome them and discussed changes they have made to their own businesses since the beginning of the Covid-19 pandemic.

2021 WHIRC Symposium Dealer RoundtableGuest speakers represented Alula, Anelto and Residio. Each speaker highlighted their latest products and shared insight for what lies ahead in the security industry. The audience had several questions for the presenters and the vendors were on hand throughout the day to answer questions and showcase the latest technology.

Keynote speaker Jeff Pankoff, owner of Sandler Training, talked about the hiring process, the sales process and coaching. He stressed The Six P’s: Planning, Positions, People, Processes, Performetrics and Passion.

presentation at the 2021 WHIRC Dealer Symposium

“Thank you for everything you do to put this great day together. I learn so much from this,” said attendee John Krus.

“(It was a) great Symposium,” added attendee Andy Knott.

After canceling the 2020 Symposium due to Covid restrictions, WHIRC was happy to once again provide this free educational opportunity for customers and industry partners. If you missed the opportunity this year, we hope to see you in 2022!